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Tech and platform innovation

‍Technology and Platform Innovation

There is no lack of technological potential or a shortage of business ambitions. The technological capabilities are there, but how do you create focus and make them count? Turn the potential of CRM technology like Salesforce together with data and AI into real business value.

j.vanwessem@gen25.com
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We provide expertise in the main areas of technology and platform innovation

1. Eliminate technical debt

Businesses are constantly looking to push the boundaries of what is possible. However, the presence of technical debt can be a significant barrier to true innovation. Technical debt, accumulated through shortcuts, obsolete systems and inefficient processes, can stifle progress and limit the potential of a company's technology infrastructure.

“Companies with a large technical debt spend up to 75% of their IT budget on maintenance, leaving few resources for innovation.”

What Gen25 can do for you:

  • Legacy systems
    Gen25 helps overcome outdated technologies that inhibit flexibility and scalability by recommending Salesforce Lightning and Heroku for modernization, enabling agile development and scalable architectures.
  • Inflexible architecture
    As a partner, we can help solve the problem of inflexible systems by offering Salesforce DX and AppExchange for flexibility and customisation, making it easier to adapt quickly to market changes.
  • Data fragmentation
    With Gen25's advice, organisations can move away from siloed systems that cause data fragmentation by using Salesforce Customer 360 to provide a unified view of customer data, enabling informed decision-making and data consistency.
  • Continuous testing
    Rely on Gen25 to run continuous performance tests and implement a proven release management approach which provides continuity to your platform and its performance. 

Technical debt limits customer experience, get instant recommendations with our tech and CX performance model.

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2. Efficient, optimised processes

In today's rapidly changing business landscape, it is imperative that organisations optimise their processes and technology to remain competitive and meet the demands of modern consumers. However, inefficiencies within business processes often impede progress, preventing the smooth running of operations and holding back growth potential. 

“Companies with optimised processes are 40% more likely to introduce new products and services”.

What Gen25 can do for you:

  • Automation to simplify your work
    With Salesforce Workflow Automation, we automate repetitive tasks, freeing up your team's valuable time for high-value activities and strategic initiatives.
  • Seamless integration for smooth operations
    ‍    Using Salesforce APIs, we seamlessly integrate your existing systems and third-party applications to ensure data consistency and optimise processes across your organisation.
  • User-friendly interfaces for greater productivity
    By harnessing the power of Salesforce Lightning, we design intuitive interfaces that make it easy to navigate your systems, boosting user adoption and productivity.
  • Dedicated training and support
    We provide customised training and ongoing support to ensure your team has the skills and knowledge they need to maximise the benefits of Salesforce within your organisation.

Benefit from our 4-step analysis for clear solutions, objectives, and roadmap.

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3. Getting secure, reliable and actionable data

In today's data-driven business environment, obtaining secure, reliable and actionable data is paramount to making informed decisions and driving innovation. Data and its value are intricately linked, with the quantity of data generated today far surpassing that of just a decade ago. However, businesses often face challenges in ensuring the quality, security and accessibility of their data.

“Companies that effectively leverage data analytics are 23 times more likely to acquire customers and 6 times as likely to retain customers.”

What Gen25 can do for you:

  • Data quality assurance
    Using its consulting expertise and Salesforce's data validation rules and cleansing tools, Gen25 ensures data accuracy, consistency and completeness.
  • Data security measures
    Using Salesforce's built-in security features and the advice of its consultants, Gen25 implements stringent measures such as access controls and encryption to protect sensitive data.
  • Data integration solutions
    Using consultant-led integration strategies and native Salesforce tools, Gen25 seamlessly integrates disparate data sources into a unified Salesforce platform for complete information.
  • Compliance and regulatory compliance
    Gen25's consulting services guide companies through compliance with data protection regulations such as GDPR and HIPAA, leveraging Salesforce's data privacy control and consent management capabilities.

Read our whitepaper about CX and Data

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4. Enable the usage of AI and automation in business processes

In today's dynamic business environment, harnessing the power of AI and automation is crucial to driving innovation and maintaining competitiveness. Gen25 can offer you customised solutions to unlock the full potential of these technologies and drive platform innovation.

“77% of business leaders worry their company is missing out on generative AI.”

What Gen25 can do for you:

  • Salesforce AI Solutions
    With Salesforce Einstein AI, we automate tasks and workflows, boosting efficiency and productivity. By freeing up resources through streamlined processes, businesses can prioritise strategic initiatives.
  • Automation with Salesforce
    Our experts implement automation using Salesforce's Process Builder and Flow, improving efficiency and productivity by automating repetitive tasks. This allows companies to focus on innovation and strategic initiatives.
  • Customised AI development
    We know that 77% of marketers that use AI say it helps drive best offers in real-time. We provide customised AI solutions, using the Salesforce platform to address specific challenges and drive innovation. From AI-powered analytics to chatbots, we help businesses unlock the full potential of AI.

Read our whitepaper about AI and CX

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A solution for every challenge

Take advantage of the vibrant technology landscape

Gen25 Quickscan
We align technology with your objectives. In just 1 day, we assess and propose ideas for optimisation. Our specialists customise clouds such as Salesforce and AWS to meet your needs, providing recommendations on integration, usability and security.
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Gen25 Discovery
Let your business benefit from our 4-step analysis redefines barriers, offering comprehensive solutions, clear objectives and a transparent roadmap for implementation. Gen25 Discovery is your path to clarity and decisive action.
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AI Readiness
Is your business ready for AI? Gen25's AI Readiness Assessment evaluates your current capabilities, aligns AI with your strategy and identifies areas for improvement. Our expert-led AI workshop showcases real-world applications and provides a tailored action plan to help you seamlessly integrate AI into your operations.
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Health check
Optimise your Salesforce environment by identifying inefficiencies, strengthening security and aligning configurations with your business objectives. This comprehensive assessment ensures that your platform is efficient, secure and ready for future growth!
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