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Enterprise architectures resemble vast river systems: many sources feeding into a single big flow of information. Leads bubble up from fresh springs, while opportunities and orders join from deeper underground channels. Legacy data seeps in like meltwater from distant glaciers, slow yet persistent, carrying sediment from systems long forgotten. Cases, tickets and issues surge downstream after heavy rainfall: bursts of customer activity that swell the current. And through it all, the data keeps flowing and brings value to applications, platforms and people.

Dreamforce 2025 opened with a bold vision for the future of Salesforce: the rise of the Agentic Enterprise. With Metallica performing live under the motto ‘Nothing Else Matters’, the message couldn’t have been clearer: data and intelligence are what matters most in this new era of AI.

Agentic AI is surrounded by myths: from fears of job loss to security risks. In this article, we break down three common misconceptions and show how it really works in practice.

Discover how Gen25 can transform healthcare systems in the UK by addressing workforce shortages, outdated systems and patient care challenges. Learn how (Agentic) AI can enable smarter, more efficient and more personalised healthcare.

In the rapidly evolving med-tech industry, efficient scheduling and resource allocation are not just operational efficiencies, but critical drivers of innovation and patient care. At Gen25, we specialise in partnering with healthcare organisations to transform their complex challenges into streamlined, scalable solutions. This case study highlights our collaboration with PROCEPT BioRobotics, a leader in surgical robotics, to optimise their operations through the strategic implementation of GoMeddo.

AI is no longer a question of “if,” but “how.” At Gen25, we’ve seen organisations struggle to turn AI ambitions into real-world value. That’s why we developed a practical, phased roadmap to guide enterprise AI strategies from exploration to execution. In this blog, we break down the framework—from identifying high-impact use cases to scaling successful pilots—so you can drive measurable results with confidence.

We're excited to announce that Gen25 is a Platinum Sponsor at Salesforce World Tour Amsterdam 2025! Discover how AI is revolutionising the Salesforce ecosystem, visit our booth for expert insights, and don’t miss our special presentation on TCC’s AI journey. Ready to explore the future of AI-powered business transformation? Join us there!

Exciting news! Gen25 has teamed up with Certinia to bring cutting-edge solutions to professional services firms. Learn how this partnership leverages Salesforce to optimise operations and drive growth.

At Gen25, we believe in using technology to create a meaningful impact. Our collaboration with the Andrew Simpson Foundation (ASF) has strengthened the Swim Free programme, ensuring children from Royal Navy families gain access to free swimming lessons through improved communication, seamless registration, and efficient booking systems.

"If change is the consistent factor, let's empower organisations to grasp the potential and turn it into progress." As James Cronyn steps into the role of Director of Business Consulting at Gen25, our firm stands ready to guide clients through their transformation journeys.

With the start of the new year just behind us, we’re happy to bring you a preview on how we plan to continue operating in the UK market and what developments we see coming.

Boat Bike Tours is redefining customer experiences by adopting cutting-edge AI and Salesforce’s Agentforce. Learn how these technologies are helping them streamline operations and deliver personalised service. At the end of the article, you'll find a video from CEO Laurens Winkel, sharing insights into their AI journey.