Optimising efficiency and customer focus with ILX Group

The challenge

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As ILX’s international customer base expanded, the organisation’s operations became increasingly complex. Managing pricing, scheduling and logistics for a growing portfolio of training programmes required coordination across multiple systems and teams. As demand rose, these fragmented processes made it harder to scale and to deliver a consistent experience across regions. They faced two key challenges:

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• Business growth: rapid international expansion increased complexity, making it difficult to scale the organisation while maintaining control and consistency.
• Technology & platform innovation: disconnected systems and manual coordination across sales, operations and customer processes limited visibility and flexibility.

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To support sustainable growth, ILX needed a unified and scalable system that could bring together its sales, operations and customer processes. The goal was to future-proof its business model: a connected environment that would reduce complexity, drive efficiency and strengthen ILX’s ability to deliver high-quality learning experiences at scale.

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Our solution‍

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We as Gen25 implemented a comprehensive solution that aligned with their focus on efficiency and customer satisfaction. To address the core operational challenges, we combined Salesforce CPQ, Surveys and GoMeddo. The solution entailed:

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• Simplifying complex pricing: ILX’s wide range of training offerings required a more efficient pricing system. With CPQ, ILX was able to standardise and automate pricing, ensuring consistency while making it easier for sales teams to offer tailored solutions. This streamlined process allowed them to reduce manual work, improve speed and focus more on their customer relationships.
• Optimising course planning and resource management: As ILX’s course offerings grew, managing resources such as trainers, venues, and participants became increasingly complex. GoMeddo allowed ILX to manage scheduling and logistics more effectively, improving how they allocated resources. This enhanced visibility into their operations helped ILX reduce the time spent on coordination and focus more on delivering seamless training experiences.
• Improving the customer experience: To maintain a strong customer focus, Surveys was introduced to automatically collect feedback from customers and trainers. This allowed ILX to continuously improve their services based on real-time input, reinforcing their commitment to customer satisfaction.

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The results

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A year after implementation, ILX operates with a scalable, future-proof digital system that has transformed the way the organisation works. The unified system has streamlined operations, eliminated silos and enabled smarter, data-driven decision-making.

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When ILX later merged with StayAhead, this system proved instrumental. The digital foundation Gen25 had built allowed ILX to integrate StayAhead’s operations seamlessly: merging teams, data and processes within the same scalable infrastructure. What could have been a complex organisational challenge became a smooth transition supported by a single, flexible system. With a strong digital foundation in place, ILX is now positioned for long-term growth. The company is ready to scale, innovate and continue delivering exceptional training experiences around the world.

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• Business growth: the new platform enables ILX to grow without adding complexity. Processes, data and teams are now aligned within one system, allowing the organisation to scale its course portfolio and international operations while maintaining control and consistency. This became especially clear during ILX’s merger with StayAhead. What could have been a complex organisational challenge was handled smoothly, as teams, data and processes were integrated seamlessly within the same scalable infrastructure.
• Technology & platform innovation: the unified environment eliminated silos and manual coordination, creating a modern digital backbone for the organisation. With real-time insights and connected processes across sales, operations and customers, ILX can make smarter, data-driven decisions and continue to innovate on top of a stable and flexible platform.

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With this strong digital foundation in place, ILX is well positioned for long-term growth. The organisation is ready to scale, adapt and continue delivering high-quality training experiences worldwide.

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Conclusion

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At Gen25, we are proud to have contributed to ILX's transformation, helping them achieve their business goals while staying true to their customer-first approach. Want to learn more about the GoMeddo side of this successful partnership? Read their case study here: Empowering global learning: ILX streamlines operations with GoMeddo