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Business challenges
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Business Growth

Business Growth

For almost every organisation the challenge is to convert the - so valued - potential of a product or solution to valuable growth. This is a challenge which goes far beyond a sales target. Sustainable business growth is about connecting the dots between departments and meaningful interaction with partners, customers and prospects.

One of the principal hurdles is maintaining quality and consistency. As a business expands, ensuring that products and services retain their quality can become increasingly difficult, particularly if rapid growth outpaces the company's operational capabilities.

j.vanwessem@gen25.com
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We provide expertise in the main areas of business growth

1. Increasing customer value 

Customers' expectations are increasingly higher when it comes to customer service. They demand instant, clear service and follow-up that is tailored to their needs. Based on the State of Service research report, 73% of customers expect companies to understand their unique needs and expectations. If you get customer experience right, the rewards are great; 9 out of 10 customers will buy with you again. If you do it wrong, the risk is high, 2 out of 3 customers will switch brands based on a bad customer experience.

“If you get customer experience right, the rewards are great; 9 out of 10 customers will buy with you again.”

What Gen25 can do for you:

 Improving customer value is directly connected to the experience you deliver. This experience can be improved dramatically at scale using data for mass personalisation. Gen25 supports organisations getting the right data, bringing it together and converting it to empower actions.

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  • The Salesforce based CRM systems we implement enable detailed customer segmentation and targeted marketing campaigns.
  • Using Salesforce's AI capabilities, such as Einstein, we can help to analyse customer data and identify patterns and personalise interactions across different channels.
  • We integrate customer data from various sources to create a unified view of the customer, enabling personalised recommendations and experiences.

Do the Tech and CX check to see how you can improver CX and grow your customer value.

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2.  Scalability and adaptation for growth 

Getting scalability right and capturing sustainable value, is about creating the ideal balance between addressing market potential and ensuring product delivery. So scaling can be the way forward, but it’s also a big  challenge. The company needs to be ready to generate and handle a greater amount of leads, close deals at scale and provide customer service without losing quality. Integration and automation are key in the sales, marketing and service workflows. The value chain from marketing to sales, delivery and service needs to be totally connected to maximise return on investment.

“Research shows that premature scaling accounts for 70% percent of all scale-up failures.”

What Gen25 can do for you:

Gen25 has a lengthy track-record in helping scale-ups and organisations with strong  (international) growth ambitions to get their digital backbone set-up to match their ambitions. 

  • Provide efficiency through automations, triggers, actions and aligning marketing, sales and service seamlessly;
  • Set up an infrastructure that provides hyper scalable, commercial omnichannel touchpoints to facilitate growth;
  • Integrate additional marketing-tech solutions with CRM-core in order to further segment and personalise customer journeys;
  • Make all necessary data available to offer highly personalised campaigns, get insight in the lead scores and ROI of each campaign.
  • Implement a 360° customer view: Ensure clean and accurate Salesforce data for informed decision-making. Integrate all customer data into a unified platform for better understanding.

Read the Mollie case on scalable growth.

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3.  Accelerate growth after merger or acquisition 

Business growth through mergers and acquisitions (M&A) introduces unique challenges that can significantly impact the success of the integrated entity. A critical challenge is systems and processes integration. M&A often involves the consolidation of different IT systems, operational processes, and business practices. This integration can be fraught with technical difficulties and compatibility issues, potentially disrupting business operations and customer service.

“83% of all mergers and acquisitions fail to produce any benefit for the shareholders and over half actually destroy value. Among the key reasons cited for these failures, difficulties in integrating systems and processes stand out”

What Gen25 can do for you?

Strategic business advice

  • Based on the new business goals Gen25 connects this to the IT landscape in Discovery session, which is aimed at getting a clear solution design connected to the business ambition. 
  • M&A present unique challenges in terms of integrating systems, processes, and cultures. Gen25 developed its own integration framework to enable easy data migration.
  • Gen25 can help companies integrate Salesforce with other systems, such as ERP, marketing automation and e-commerce platforms via Mulesoft integration software.
  • To ensure continuity in the new environment, we deliver several options for continuous testing of the platform, ensuring maximum performance and reliability.

Benefit from our 4-step analysis for clear solutions, objectives, and roadmap.

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Related cases

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Delivering the Salesforce platform to help Mollie scale as the leading payment service provider
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Using digital technology to grow is at the core of Aurea Imaging, now also in their sales platform.
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A solution for every challenge

CX and AI model
Discover our industry-leading CX and AI Model, based on 4 key elements for success and growth. Let us assess your current technology capabilities and customer experience, identify areas for improvement and build a solid foundation for your customer relationship goals. 
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Gen25 Discovery
Let your business benefit from our 4-step analysis that redefines barriers, offering comprehensive solutions, clear objectives, and a transparent roadmap for implementation. Gen25 Discovery is your path to clarity and decisive action.
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AI Readiness
Is your business ready for AI? Gen25's AI Readiness Assessment evaluates your current capabilities, aligns AI with your strategy and identifies areas for improvement. Our expert-led AI workshop showcases real-world applications and provides a tailored action plan to help you seamlessly integrate AI into your operations.
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Health Check
Optimise your Salesforce environment by identifying inefficiencies, strengthening security and aligning configurations with your business objectives. This comprehensive assessment ensures that your platform is efficient, secure and ready for future growth!
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