Join the AI conversation with Gen25 at the Salesforce World Tour Amsterdam 2025!
We're excited to announce that Gen25 is a Platinum Sponsor at Salesforce World Tour Amsterdam 2025! Discover how AI is revolutionising the Salesforce ecosystem, visit our booth for expert insights, and don’t miss our special presentation on TCC’s AI journey. Ready to explore the future of AI-powered business transformation? Join us there!

We're thrilled to announce our Platinum sponsorship at Salesforce World Tour Amsterdam 2025!
As a leading Salesforce implementation partner, we at Gen25 are excited to announce our participation as a Platinum Sponsor at the upcoming Salesforce World Tour Amsterdam 2025: Agentforce World Tour. Join us as we showcase our expertise and share insights on how AI is transforming the Salesforce ecosystem!
Come see us at Salesforce World Tour Amsterdam 2025!
Are you ready to discover how Agent-based AI is revolutionising customer experiences? So are we! The Salesforce World Tour Amsterdam 2025 is just around the corner, and our team can't wait to connect with you there. As a Platinum Sponsor, we'll be showcasing our latest innovations and sharing how we've been helping businesses like yours implement AI-powered Salesforce solutions that drive real results.
"This event couldn't come at a better time! With the rapid advancement of AI in the Salesforce ecosystem, we're eager to share our experiences and help businesses understand how they can leverage these powerful tools to transform their operations."
Bas van Leeuwen, CMO, Gen25
What you'll learn when you visit our booth
When you stop by our booth, you'll have the opportunity to:
- Explore our comprehensive range of Salesforce implementation services
- Discuss your specific business challenges with our experts
- Learn about our proven methodologies for successful digital transformation
- Discover how we can help you assess and improve your AI readiness
Our team will be on hand throughout the event to answer your questions and provide personalised insights on how we can help you maximize your Salesforce investment.
Don't miss our featured presentation: TCC's AI Journey at 09h15, on the Partner Theater 2.
We're especially excited to announce that we'll be taking the stage with our customer TCC (tbc) to share their inspiring AI transformation story! Grab a coffee and attend our presentation at 09h15 on the Partner Theater 2.
From AI ambition to action: TCC's Journey with Gen25
In this insightful session, we'll explore how TCC (tbc)—a leading company in loyalty marketing—successfully integrated AI across their global operations to maintain their competitive edge. Our very own James Cronyn, Director of Business Consulting, will co-present with Damien Katris, Global Omnichannel & Data Director at TCC (tbc).
You'll learn about:
- TCC's dual-track approach to AI implementation
- How we helped them develop a comprehensive AI strategy
- The integration of AI-driven tools like Agentforce (Sales Coach) into their existing Salesforce platform
- Key steps in their journey, including AI discovery and use-case prioritisation
- Measurable outcomes, such as improved data adoption and enhanced competitive advantage
This real-world case study illustrates how a company can transform broad AI ambitions into a workable, measurable roadmap for success. Don't miss this opportunity to gain valuable insights for your own AI journey!
Our AI readiness approach
At Gen25, we believe that successful AI implementation begins with a thorough assessment of your organization's readiness. Our structured framework is designed to deliver quick insights and actionable next steps:
The 5 key pillars of our AI readiness framework
- Strategy: We help you align your AI initiatives with your business goals and roadmap. Together, we'll craft a strategy that drives digital transformation while managing risks.
- Data: Good data is the foundation of successful AI. We'll assess your data quality, accessibility, and governance to ensure you're ready for AI implementation.
- People: Your people are at the heart of successful AI adoption. We'll help you identify skill gaps, develop training plans, and manage change effectively.
- Process: We'll examine your business processes to identify AI opportunities and ensure they're optimised for automation and enhancement.
- Technology: Our experts will evaluate your technical infrastructure, helping you select the right tools and platforms for your AI journey.
By working with us, you'll get a clear picture of your AI readiness across these five dimensions, prioritised use cases, and a tailored roadmap for implementation. Our approach combines strategic thinking with practical execution to ensure your AI investments deliver real business value.
You can find more info on our Agentforce page, or contact us!
