AI’s Potential: connecting business challenges with AI, incl keynote video
How is AI transforming the way businesses grow, connect, and succeed? At Gen25’s Business Challengers event, we explored the practical and inspiring sides of AI—from decoding monkey "names" to revolutionizing customer experiences with tools like Salesforce Agentforce. Dive into our insights, solutions, and strategies to discover how AI can empower your business.
On November 7th, we hosted an inspiring Business Challengers event at the beautiful Larenberg Estate. Missed the event? We got you covered with the summary and our keynote video at the end of this article. The gathering of business leaders and innovators was all about exploring how organizations can overcome challenges and embrace growth, with Artificial Intelligence (AI) at the heart of the conversation.
In this article, you'll find a recording of our keynote presentation, as well as a mix of ideas, inspiring stories and practical frameworks to help businesses turn the potential of AI into real results.
AI in Action: separating hype from reality
AI is no longer a distant concept; it’s a transformative force that is shaping industries and daily lives. But with its rapid advancements come questions about what’s truly possible. MIT’s AI Hype Index captures this duality, tracking breakthroughs both meaningful and creative.
Take, for example, the playful side of AI. Scientists are now exploring the "language" of animals, decoding how marmoset monkeys use specific sounds—perhaps even names—to communicate. It’s a fascinating application of AI that stretches the boundaries of what we know about intelligence and communication.
On the other hand, we see AI excelling in areas like competitive sports. Google’s AI-trained table tennis robot, capable of adjusting its tactics in real-time, showcases how AI can optimize performance through rapid data processing. These examples may seem worlds apart, but they underscore AI’s incredible versatility.
At Gen25, we’re inspired by both the imaginative and the practical sides of AI. While these stories capture attention, our focus is on helping businesses turn AI advancements into tangible value.
Why AI is the key to business growth
Businesses today face a growing list of challenges: adapting to fast-changing markets, controlling costs, and scaling effectively. Growth is no longer just about spotting opportunities—it’s about having the tools and strategies to seize them.
Yet, despite its potential, scaling AI remains a challenge for many organisations. A McKinsey report reveals that only a small percentage have successfully scaled AI initiatives, often due to issues like data quality or uncertainty about where to begin.
This is where our expertise comes in. We partner with organisations to overcome these barriers, using AI to bridge the gap between ambition and achievement.
At the heart of customers experience is our AI and CX model
Did you get more patient in the last years? We don’t think so.
We believe customer experience is the ultimate game-changer. In a world where customers are more impatient and demanding than ever, businesses need to deliver faster, smarter, and more personalised interactions.
Our CX and AI Model focuses on 4 pillars:
- Fast: Responding to customer needs in real-time.
- Connected: Creating a unified customer view by integrating data and systems.
- Easy: Designing intuitive, frictionless interactions.
- Personalised: Delivering tailored recommendations and proactive support.
This model has helped many businesses elevate their customer experience while driving growth. It’s proof that AI isn’t just a tool—it’s a way to redefine how we connect with and make our customers happy.
From strategy to action with Agentforce
Our CX and AI Model provides the blueprint, and tools like Salesforce Agentforce bring it to life. Agentforce empowers businesses to scale personalised interactions across sales, marketing, commerce, and customer service. Powered by AI, these intelligent agents analyse data, learn from interactions, and independently make decisions to optimise customer experiences.
Imagine responding to customer queries in seconds, offering proactive solutions, or delivering tailored recommendations—all seamlessly handled by AI. Agentforce is not just about efficiency; it’s about creating connections that feel personal, even when powered by technology.
At our event, we were delighted to welcome Nora Nollen and Sven Kleine from Salesforce who showed us how Agentforce can turn this vision into reality.
If you’re interested in knowing how Agentforce works in practice, contact us!
Preparing for AI: what is your strategy?
Is your business actually ready to implement AI?
Adopting AI isn’t about jumping on a trend—it’s about readiness. Our AI Readiness Assessment gives businesses a clear path to integrate AI effectively, starting with an in-depth evaluation of their strategy, data, infrastructure, and team capabilities.
Through this assessment and our tailored workshop, we help businesses move from theory to action. Together, we define projects and minimum viable products that align with their goals, ensuring that AI becomes a strategic driver of growth.
Learn more about the AI Readiness Assessment
Building a future with AI
AI is helping us uncover the mysteries of nature, rethink competitive performance, and transform customer experiences. At Gen25, we’re excited to be part of this journey, helping businesses harness the transformative power of AI to solve challenges and unlock growth.
Our Business Challengers event was a celebration of these possibilities, and we’re eager to continue the conversation. Whether you’re inspired by AI’s playful applications or ready to explore its strategic potential, we’re here to guide the way!
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