Driving innovation together: How our team in the UK is empowering businesses in a transformative era.
With the start of the new year just behind us, we’re happy to bring you a preview on how we plan to continue operating in the UK market and what developments we see coming.
This article has been made in collaboration with our colleagues Dawn Perugi (UK Country Director) and Bas Verkleij (Sales Director).
As we step into another exciting year, we’re thrilled to share how our team in the UK is further evolving to meet the dynamic demands of our clients in the UK. Dawn Perugi reflects on the last couple of years "We're so proud of the reliable, trustworthy team we've built over the past four years. Staying close and working together, we solve challenges and forge strong partnerships with our clients. It’s all about delivering results, together."
A growing team to drive transformation
The Gen25 team is growing—and with it, the ability to create impactful change. (Dawn Perugi) “We’re delighted to welcome two new consultants and a sales professional already this year, who will bring fresh perspectives and expertise, together with a shared passion for valuable interaction.” Their arrival will strengthen Gen25's ability to support clients across a diverse set of challenges, ensuring we remain close to our customers in the challenges and opportunities that matter most.
Addressing evolving client needs
Across industries, customer expectations are shifting rapidly, requiring businesses to innovate and adapt. Together with we reflect on the changes she sees in some industries Gen25 is active in;
Healthcare
(Dawn Perugi)“In the healthcare sector, clients increasingly demand a connected health experience that seamlessly integrates data, devices, and services.” This expectation reflects a shift towards more holistic and convenient care delivery, enabling patients to engage proactively through interoperable systems and real-time insights. Meeting this demand is crucial for improving outcomes and enhancing the overall patient journey, whilst also improving the internal processes within health companies to enable them to deliver on patient expectations.
Travel, Transport, and Hospitality (TTH)
(Dawn Perugi) “Within the TTH sector, personalisation is now a core expectation from customers. Travellers and guests are seeking tailored solutions and bespoke experiences that cater to their individual preferences and needs.” Businesses in this space must leverage data-driven insights to offer customised services, creating memorable interactions and fostering greater customer loyalty.
Financial Services
(Bas Verkleij) “In financial services, the modernisation of the technology stack is paramount to meeting client demands. Customers require robust, secure, and innovative systems that can handle the complexities of modern financial operations.” By adopting cutting-edge technologies and streamlining infrastructure, financial institutions can enhance efficiency, ensure security, and deliver a more agile and responsive customer experience.
Embracing the rise of AI
Artificial intelligence is reshaping every industry, and the UK’s evolving stance on AI regulations opens exciting opportunities for innovation. Recent developments suggest a shift toward more flexible regulations (as noted by the BBC), which could unleash greater potential for UK businesses to lead in this space. (Bas Verkleij) “From predictive analytics to intelligent automation, we’re integrating AI to help clients achieve agility and scale, all while addressing ethical considerations and data privacy.”
Securing the future
In an increasingly digital world, security is paramount. Incidents like the TFL (Transport for London) cyber security incident underline the critical need for secure platforms to address business challenges. We’re partnering with organisations like Salesforce but also Druva to ensure robust, trustworthy systems that safeguard operations and customer trust. Our solutions prioritise resilience, ensuring that businesses are not only protected but also prepared to thrive in the face of adversity. (Dawn Perugi) “With the rise of AI, the increased value of data also brings the responsibility to protect it even better.”
People at the core of success
At the heart of Gen25 success is the team’s dedication to building reliable partnerships. We pride ourselves on being a close-knit group of professionals who come together to tackle challenges for our clients. This collaborative spirit creates bonds that go beyond the workplace, reinforcing our commitment to delivering results.
(Dawn Perugi) “Whether it’s solving complex challenges or navigating the future of technology, our people remain our greatest strength. By staying connected and focused on the shared goal of empowering our clients, we ensure success is a journey we take together.”
(Bas Verkleij) “As we grow and innovate, our mission remains clear: to be the trusted partner that businesses turn to for insight, strategy, and transformation. We’re excited for what’s ahead and look forward to sharing more milestones in the months to come.”
Here’s to a year of growth, innovation, and strengthened partnerships.
