Accelerating innovation with AI using Salesforce Data Cloud and Agentforce
With Salesforce Dreamforce ‘24 just behind us, we’re very enthusiastic about the full launch of Agentforce, which complements the existing Salesforce Cloud modules and Salesforce Data Cloud with an interactive activation layer. Agentforce enables organisations to make their data and data-driven interactions more actionable.
Innovation with AI relies on data—yet data remains one of the top barriers to innovation. The obstacle is not the lack of data; most organisations already have the data they need. Instead, the challenge lies in having the capabilities to effectively exploit that data to drive business outcomes while managing cost and scalability. The research State of Salesforce 2024 (IBM) revealed that while 97% of Salesforce customers collect diverse types of data, only 24% are leveraging it to transform customer experiences.
Experience
Our experience underlines the main difficulty is not the gathering of data, but connecting and activating the data for usage in practice. So how do they work together? And what solution is serving which challenge. Let us briefly explain.
Salesforce Data Cloud
Salesforce Data Cloud (formerly known as Salesforce Customer Data Platform, or CDP) is a powerful tool designed to unify and analyse customer data from multiple sources in real-time. It helps businesses create a comprehensive, 360-degree view of their customers by gathering data from various platforms such as social media, websites, CRM systems, and transactional data. This unified data enables businesses to deliver personalized customer experiences, improve marketing strategies, and enhance customer engagement.
Salesforce Agentforce
Salesforce Agentforce is a next-generation AI platform that allows businesses to create and manage autonomous agents designed to handle a wide range of tasks across sales, service, marketing, and more. These agents go beyond simple chatbots by using large language models (LLMs) and real-time data from Salesforce's Data Cloud to perform complex tasks like personalising customer interactions, automating workflows, and analyzing data.
In essence, Salesforce Data Cloud empowers companies to connect with customers more effectively by leveraging their data in meaningful ways. For example via Salesforce Agentforce, which enables companies to quickly configure agents with minimal coding, which can interact with customers and prospects.
Technology and platform innovation
Want to know more how Gen25 can help grow your business based on technology and platform innovation? See our dedicated webpage on this topic.
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