Gen25 l Challenge-driven, digital-focused, innovative business partner Salesforce and AWS

What can we do for you?

Business growth

Unlock your company's potential with customised growth strategies. Explore innovative technologies that fuel sustainable development and implement customised solutions for lasting success.

Cost control

Efficiency and profitability are inextricably linked. Our consultancy expertise lies in streamlining operations, reducing manual tasks and ensuring that your investment delivers maximum value.

Customer & market focus

Understanding and responding to customer needs is at the heart of any successful business. With customised engagement strategies, we help you cultivate lasting relationships with your customers.

Technology & platform innovation

Being at the cutting edge of technology is no longer a choice, it's a necessity. As your technology consulting partner, we make sure you're not just keeping pace with innovation, but at the forefront of it too.

Your challenge-driven partner

To learn more about Gen25's story, visit the About Us page.

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Our expertise

Our solutions

Implementation

We offer innovative, customised cloud solutions focused on rapid implementation and alignment with your business goals, leveraging cutting-edge technologies such as AI and automation.

Development

As a certified Salesforce and AWS partner, we specialise in developing customised digital solutions, improving efficiency and enhancing customer relationships.

Business consultancy

We are your strategic digital advisor, providing actionable diagnostics and agile support, we drive digital transformation and leverage cutting-edge technology for sustainable growth.

Market highlights

The research State of Salesforce 2024 (IBM) revealed that while 97% of Salesforce customers collect diverse types of data, only 24% are leveraging it to transform customer experiences. The launch of Salesforce Agentforce can be the missing link for a lot of organisations.

Using data and AI to resolve business challenges

Salesforce Agentforce is a next-generation AI platform that allows businesses to create and manage autonomous agents designed to handle a wide range of tasks across sales, service, marketing, and more. These agents go beyond simple chatbots by using large language models (LLMs) and real-time data from Salesforce's Data Cloud to perform complex tasks like personalising customer interactions, automating workflows, and analyzing data.

Innovation with AI relies on data—yet data remains one of the top barriers to innovation. The obstacle is not the lack of data; most organisations already have the data they need. Instead, the challenge lies in having the capabilities to effectively exploit that data to drive business outcomes.

With the increased data generation, efficiency- and innovation ambitions, connecting different domains (sales, marketing, service) is key for companies.
Data Cloud is the solution which enables organisations to use CRM data in combination with data from other sources, directly in Salesforce.

Salesforce is actively moving towards a full platform solution with the addition of Slack in 2021, the incorporation of more digital communication channels and the launch of Data Cloud in 2023 as the new data integration platform.