Gen25 and Certinia Partnership: Elevating project management in various industries

According to figures from the Bureau of Statistics, the professional services industry is the largest sector in both the Netherlands and the United Kingdom. These industries play a crucial role in employment and revenue generation. At its core, the professional services sector is about connecting expertise and people to projects. Trust and maintaining strong relationships are key factors for success.

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At Gen25, we understand these challenges and the importance of empowering professional services organisations to thrive. As a trusted Salesforce partner for 15 years, with a strong presence in both the NL and UK markets. In addition to Salesforce consultancy and implementations, Gen25 also offers independent business consultancy to support organisations in achieving their business challenges, such as business growth, cost control, realising more customer or market focus and platform innovation. Taking up partnership with Certinia connects to all these challenges in serving our customers. 

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That is why we are excited to announce our partnership with Certinia. Together, Gen25 and Certinia provide a powerful platform on Salesforce for professional services organisations, enabling them to optimise operations and drive business growth.

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Managing projects and keeping pace with innovations
Ensuring that projects are delivered on time, within budget, and with the right quality is essential for any organisation in professional and business services. Optimal deployment and billability of staff and consultants are equally crucial. The sector is constantly evolving, with new technologies and trends like Agentic AI and Salesforce’s Agentforce shaping the way businesses operate.

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Recognising these demands, we sought a partner whose solution could help our clients stay ahead. This is where Certinia stands out. It is the perfect fit for professional services organisations because it is native to Salesforce. This means seamless integration with existing customer data, a familiar user experience, and access to Salesforce's world-class analytics – all within the most trusted cloud business platform.

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This means seamless integration with your existing customer data, a familiar user experience, and access to Salesforce's world-class analytics – all within the most trusted cloud business platform. The Salesforce and Certinia platform enables organisations to:

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• Maximising efficiency of advisors, consultants or other experts on opportunities, closed deals and projects at the same time;
• Deepen customer relationships increase customer satisfaction and revenue at the same time;
• Improve sales performance with a clear and broad view on customer potential; 
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So how do we make this happen in practice with Certina? 

• Unified Platform: With all our applications on a single platform, we have a single source of truth. This simplifies compliance and audits with automated audit trails, documentation, and associated conversations. We can see the complete picture of any customer from one central location.
  
• "Clicks, Not Code": Certinia's intuitive configuration makes standard and customized reporting a breeze. Deliver sales, service, finance, and custom app data in a single, customizable system for every employee. Personalized dashboards, ad-hoc reporting, and trend analysis are now accessible to everyone.
  
• Enhanced Collaboration: Certinia fosters better collaboration between our teams and yours, leading to more efficient project execution and improved outcomes.
  
• Real-time Insights: Gain immediate access to critical project data, allowing for proactive adjustments and better decision-making. Stay informed about project progress, budget adherence, and resource allocation.
  
• Scalability: Certinia scales with your business, ensuring that your project management solution can adapt to your evolving needs.

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Our partnership with Certinia marks an exciting new chapter for Gen25 and the professional services organisations we work with. Together, we are equipping these businesses with the tools they need to excel in a rapidly changing market. By combining our Salesforce expertise with Certinia’s powerful platform, we are enabling our clients to streamline operations, strengthen customer relationships, and drive sustainable business growth.

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But the benefits extend beyond the professional services industry. Certinia is also a proven solution in sectors such as healthcare, where project management is vital for clinical trials, and manufacturing, where it supports complex project management processes.

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Are you ready to optimise your organisation with Certinia? Contact us today to learn more about how Gen25 and Certinia can help drive your business forward.

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