A future-oriented platform for Vrije Academie

The Challenge
Over the years, Vrije Academie had grown significantly, but their core ambition remained the same: reach more people and make art and culture accessible to a wider audience. With that growth in mind, their existing system began to show its limits.
The previous custom-built application functioned as both CMS and CRM. It did what it was designed to do, but it was not built for the volumes and complexity that Vrije Academie had reached. Courses, registrations and data needs were increasing. Requirements around reporting and integrations were becoming more demanding: the system could no longer keep up. A minimal viable product approach was not an option, the new platform had to be robust and ready to support daily operations from day one. The solution they were looking for had to meet clear criteria:

• Business growth: the new system needed to allow scalability for future growth.
• Technology and Platform Innovation: a secure environment for customer data, easy integration with other systems and the website and up-to-date and reliable reporting. 

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The Solution
Gen25 became the partner that brought Vrije Academie’s ambitions to life. With a deep understanding of both their business goals and the Salesforce platform, Gen25 was able to translate their requirements into a future-proof solution. Together, a set-up was designed and implemented in which Salesforce now serves as the central system for courses, registrations and customer data. Gen25 also developed a new website that connects directly to Salesforce, creating a seamless flow from course creation to student registration and confirmation.

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The Result
Since the new platform and website went live, the biggest change for students is a smoother and more modern experience. For Vrije Academie, the real impact is behind the scenes. With the new set-up, Vrije Academie can now:

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• Create a new course in Salesforce and have it appear on the website almost instantly
• Manage the entire order flow in one place, from registration to confirmation
• Work from a single, user-friendly system instead of juggling separate tools
  

Conclusion
The full process, from defining a course to sending a confirmation to the student, now runs through Salesforce and the website integration built by Gen25. This has made daily work more efficient, reduced manual tasks and given Vrije Academie a future-oriented platform that supports their growth and their mission to bring art and culture to as many people as possible.