Delivering the Salesforce platform to help Mollie scale as the leading payment service provider

Mollie on the importance of scalability: 

‘Growth is our ethos. It’s rooted in our products, embedded in our culture, and powers our mission to become the world’s most loved financial service provider.

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Scaling challenge

The core challenge positioned at Gen25 was ‘How can Mollie scale faster internationally and build a better data-driven customer view at the same time?’ Mollie was using HubSpot before and this platform didn’t match with their ambitions anymore on data integration and automation. 

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Gen25 deliverables for Mollie 

• Setting up an infrastructure that provides hyper scalable commercial omnichannel touchpoints to facilitate Mollie’s growth ambitions 
• Availability of all necessary data to offer highly personalized campaigns while being able to get insight in the lead scores and ROI of each campaign at the same time. 
• Efficiency through automations, triggers and guided sales flows to make the user experience better and align marketing, sales and service seamlessly.
• Integrating additional 'martech' solutions with Salesforce in order to enrich leads and improve quality and segmentation to personalize customer journeys.

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Salesforce implementation and data migration

Gen25 combined the implementation of Salesforce Sales Cloud and Salesforce Marketing Cloud into a digital platform for prospect and customer engagement. With the focus on the future, the foundation for fully automated marketing, sales and post-sales processes were created.

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When migrating from HubSpot to Salesforce it was very important to convert the existing data from the old system to the new Salesforce Cloud platform. Gen25 used an in-house designed data integration framework which has proven itself at numerous projects. 

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The result

Mollie customers and partners now benefit from a greatly improved digital experience thanks to the new fully integrated sales and marketing platform which also connects to the Mollie data lake to power analytics and AI models which transfer data into value. Mollie is able to expand their activities rapidly on an international scale, entering new markets at the same time with the digital platform to back them up.

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